14 - Social Media - Ads

Overview:
Social Media ads designed to promote products and services. Additionally, we experimented with a variety of images, formats, and styles via A/B Split Tests to determine the right mix of variables to best achieve each ad’s individual goals. Data collected confirmed commonly understood social media statistics:

  • Articles with images gain 94% more views that those without.
  • 40% of people will respond better to visual information than plain text alone.
SKILLS:
✔ Creative Direction
✔ Design: Graphic
✔ Photo: Styling
✔ Software: Photoshop
✔ Testing: Usability