07 - Food - Photography

Overview:
Customers are increasingly media savvy, aware what Photoshop is (which has now become a verb), and interested in products that feel as real as possible. Thus, food photography must rise to the occasion to earn potential audience’s trust.

 

Challenge:

  • Take beautiful food photos of real food, no tricks, and nothing artificial.

Solution:

  • Photos are of food made 100% from the original recipes.
  • While Photoshop was used, we restricted it to lighting, minor blurs and sharpening, and cleaning up scratches and artifacts.
  • No actual photo retouching on the food itself.
  • Greater emphasis on color, composition, and lighting to sell the food in the best possible circumstances while remaining true to the recipes themselves.
SKILLS:
✔ Photo: Retouching
✔ Photo: Styling
✔ Software: Photoshop