01 - Delicious TV - Creative

Overview:
Delicious TV is a cooking and lifestyle series featured on PBS. Delicious TV offers not just recipes but the facts, delights, and challenges of the vegetarian lifestyle. To many people the art of easily preparing great vegetarian food still remains a mystery. Delicious TV dispels the mystery and makes eating healthy…delicious!

 

Challenge:

  • Deliver cookbook rewards to Kickstarter backers in a format that best suits their daily use.
  • Research shows backers utilize a great variety of devices to access recipes. Everything from traditional print media to phones, tablets, and laptops across multiple platforms and screen dimension.
  • Reach as many platforms as possible while minimizing costs and production time

Solution:

  • Responsive HTML5 design.
  • Building data driven InDesign print templates that load the same content as the HTML5 apps.
  • Extensive Usability Testing to confirm that the User Experience matches user expectations.

Result:

  • Initial tests show that our content retains maximum usability across multiple deliverables.
  • Project is still in development.
SKILLS:
✔ Creative Direction
✔ Design: Brand
✔ Design: Graphic
✔ Design: Information
✔ Design: Interface
✔ Design: Print
✔ Design: User Experience
✔ Design: Web
✔ Code: CSS
✔ Code: HTML
✔ Code: JavaScript
✔ Management: Brainstorming
✔ Photo: Retouching
✔ Software: Basecamp
✔ Software: Illustrator
✔ Software: InDesign
✔ Software: Photoshop
✔ Software: WordPress
✔ Testing: Usability