05 - Cookbook - Creative

Overview:
Provided creative consultation for six best-selling cookbooks for Perseus Books: “Vegan Eats World”, “Viva Vegan”, “Vegan Cookies Invade Your Cookie Jar”, “Vegan Pie In The Sky”, and “Vegan Cupcakes Take Over The World”.

 

Challenge:

  • Make the Vegetarian lifestyle approachable, easy, and fun.

Solution:

  • Focus on the positive to lower barriers of entry and increase accessibility from the visual style to writing and every element of production.
  • Remove negative elements or anything that might be perceived as preachy.

Result:

  • These books helped created a new cookbook market selling well over half a million copies.
  • Increased exposure to both environmental sustainability and animal rights causes among people from all walks of life… full-time Vegetarians, part-time Vegetarians, those who are Vegetarian curious, and even non-Vegetarians looking to expand their cooking repartee with options that are both healthy and delicious.
  • In addition to frequent 4 and 5 start reviews, these books are also beloved by celebrities including Jessica Alba, Michelle Obama, and Alicia Silverstone who help spread the love and raise awareness.
SKILLS:
✔ Creative Consultation
✔ Contract Negotiations
✔ Design: Graphic
✔ Design: Illustration
✔ Design: Print
✔ Design: Web
✔ Code: CSS
✔ Code: HTML
✔ Code: JavaScript
✔ Management: Brainstorming
✔ Management: Strategy
✔ Photo: Retouching
✔ Photo: Styling
✔ Software: Basecamp
✔ Software: Illustrator
✔ Software: InDesign
✔ Software: Excel
✔ Software: Word
✔ Software: Photoshop
✔ Software: WordPress
✔ Testing: Usability